DriveSimple Ltd Customer Privacy Notice
This privacy notice tells you what to expect us to do with your personal information.
Contact details
- Telephone: +44 20 8600 9240
- Email: team@drivesimple.co.uk
What information we collect, use, and why
To provide services and goods, including delivery
We collect or use the following information:
- Names and contact details
- Addresses
- Date of birth
- Payment details (including card or bank information for transfers and direct debits)
- Credit reference information
- Website user information (including user journeys and cookie tracking)
- Photographs or video recordings
- Call recordings
- Identification documents
For the operation of customer accounts and guarantees
- Names and contact details
- Addresses
- Payment details
- Information used for security purposes
For dealing with queries, complaints or claims
- Names and contact details
- Address
- Payment details
- Account information
- Call recordings
For marketing and advertising purposes
We collect or use the following information for marketing and personalised advertising:
- Names
- Email addresses
- Telephone numbers
- Website usage information (including cookie tracking)
- Device and browser information
- Interaction data relating to our advertisements
We use this information to:
- Deliver personalised advertising
- Measure the effectiveness of advertising campaigns
- Improve marketing performance
- Re-engage previous customers or website visitors
- Exclude existing customers from certain marketing campaigns
Lawful bases and data protection rights
Under UK data protection law, we must have a lawful basis for collecting and using your personal information.
Our lawful bases for providing services and goods
- Contract – where processing is necessary to enter into or perform a contract with you.
- Consent – where you have given clear permission for specific processing activities.
Our lawful basis for marketing and personalised advertising
- Consent – we rely on your consent to use your personal data for personalised advertising, remarketing and advertising measurement activities.
You have the right to withdraw your consent at any time.
Your data protection rights
You have the right to:
- Access your personal information
- Rectify inaccurate information
- Request erasure
- Restrict processing
- Object to processing
- Data portability
- Withdraw consent
If you make a request, we will respond without undue delay and within one month.
To exercise your rights, contact us using the details above.
Where we get personal information from
- Directly from you
- Credit reference agencies
- Through your interactions with our website and advertising
How long we keep information
We retain personal information only for as long as necessary to:
- Fulfil the purposes for which it was collected
- Meet legal, regulatory and contractual requirements
- Resolve disputes
- Enforce agreements
Retention periods vary depending on the type of information and purpose of processing.
Who we share information with
Data processors
CreditSafe
Activity: Credit profile reviews to assess credit applications.
Category of recipient: Data Processor (and in some cases independent controller)
Purpose: Provision of advertising services, personalised advertising, customer audience matching and conversion tracking
Use of Google Advertising Services
We use advertising services provided by Google to promote our products and services. These services may include:
- Google Ads
- Remarketing and audience targeting
- Customer Match
- Enhanced Conversions
Customer Match
Where you have provided your contact details and consented to marketing, we may securely upload limited customer information (such as email address or telephone number) to Google Ads using a feature known as Customer Match.
This allows us to:
- Show relevant advertisements to existing customers
- Exclude existing customers from prospecting campaigns
- Improve advertising relevance and efficiency
Enhanced Conversions
When you submit a form on our website, certain information (such as email address or telephone number) may be securely hashed before being shared with Google to measure advertising performance and improve campaign optimisation.
Hashing converts information into an encrypted format prior to transmission. Although hashed, this information remains personal data under UK GDPR.
Sharing information outside the UK
Where necessary, we transfer personal information outside of the UK.
Organisation name: Google
Country: United States
Transfer mechanism: The country or sector has been assessed as providing adequate protection under UK data protection law (UK–US Data Bridge / Adequacy Regulations).
We ensure appropriate safeguards are in place in accordance with UK GDPR.
For further information about international transfers, please contact us.
How to complain
If you have concerns about our use of your personal data, please contact us using the details above.
If you remain dissatisfied, you can complain to:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
